What could possibly be more important than what celebrity is dating who now? Or which piece of junk is on sale at Sprawl-Mart? Or even which court decided to drag out the Shiavo fiasco just a leeeetle bit longer (because GOD knows there's nothing more important) than a Whack-o Jack-o trial?

Hmmm, I dunno. How about THE IMMINENT AND TOTAL DESTRUCTION OF OUR ENVIRONMENT(and by association, us)?
But that's just a guess, anyways.

CBC News: Two-thirds of Earth's ecosystems at risk: UN