Megabin mega-misleading
From Spacing Magazine today:
I call bullshit on EUCAN. The “favourable response” of 83% is from the “street intercept” portion of the respondents which represents only 200 people, or about 5% of the total sample.
On-line respondents hated the bins — 85% are opposed. The exact opposite response that EUCAN is circulating. Just over 23% of respondents who oppose the bins did so because they “dislike advertising in public space.” On-line responses represented 55% of the sample, or over 2,200 people.
Spacing Wire EUCAN%u2019s pants are on fire
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